Custom Facebook Like-Gated Voting Application

Dickies clothing partnered with Major League Baseball’s famed knuckleball pitcher R.A. Dickey, in order engage their audience by submitting their own stories of how they overcame life’s knuckleballs. This user-generated content, in the form of text, photos and videos, would then be put into a weekly prize selection, and a chance to get into the grand prize voting contest. This last phase of the campaign is a custom-developed Facebook voting application, that is like-gated for daily voting, maximizing the viral capability of the PR campaign.