Pay per click, or more popularly known as PPC, advertisements are the ads you see displayed alongside search engine results pages and on other sites affiliated with those search engines.
These ads help to increase company awareness and generate leads – and you only pay when people click on the ads. We will research the terms people use to find products and services like yours and design a custom pay per click campaign that is optimized for conversions and a high click-through rate. We’ll then monitor and adjust your campaign to maximize returns and conversions.
The Produce Results team has created numerous pay per click campaigns for various clients that have helped increase brand awareness, generate leads and increase sales.
Our process of creating and maintaining successful pay per click campaigns involves initial targeting and keyword research as well as subsequent adjustments and refinement.
Our pay per click experts monitor numerous campaigns for various clients every week and stay up to date on the latest trends in the world of PPC.
From carrying out initial keyword research to tracking and monitoring results during the campaigns’ duration, we use only the most up-to-date technology.
Before launching a pay per click campaign for your company, we like to get an idea about the terms people use to search for the products and services you offer. To do this, we input the locations in and around your target area in keyword research technology to see what terms and variations of those terms are the most popular in that area. Based on the results of our research, we will choose the most popular terms and formulate a campaign complete with multiple ads that showcase your products and services.
Pay per click campaigns are rarely finite and concrete. The budget and targeting settings can stay the same, but, even so, these campaigns have to be monitored in order to remain successful. Pay per click campaigns tend to evolve over time based on how people search and the different keywords that trigger ads to show. This being the case, Produce Results will keep a close watch on all the different aspects associate with your company’s PPC campaign and make the necessary adjustments to ensure continued success.
To ensure your pay per click campaign perform the way it’s supposed to perform, the Produce Results team likes to utilize tracking technology to keep tabs on conversions. We Google AdWords tools to monitor conversions within the campaigns, but we also like use Twilio call tracking to track and record calls to your business. We will use the information from these calls to make necessary adjustments to your pay per click campaign and make recommendations regarding policies, procedures, etc.
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